11:20

Digital Branding Tactics #1

Possibilities of Apps in a Customer-First Era

Session summary

In a world where smartphones have become the center of our lifestyle, it is essential to build a mobile-first business.
While we need multiple approaches for promotions, attracting customers, building customer loyalty,
apps can play a big part in the business because customers spent “4 times more time on apps than on site” as well as open push notifications “3 times more than direct mails”.
In our session, we will explain the possibilities of how our app management platform Yappli, which has over 200 clients, can provide you apps than can be effective for your business.