Session summary

In the smartphone era, various SNS media such as YouTube, Instagram, Twitter, and MixChannel has become the center of Media source. What is gaining attention in this era is SNSs is influencers, who are responsible for information distribution. We have been developing PR business that appointed YouTuber from the beginning in influencer marketing, At this presentation, we will show you of the latest trend in influencer marketing. In addition, we will introduce some case studies and explain how to implement the influencer marketing which is entering a new phase.