19:05

Digital Branding Tactics #6

Turning Brand Message into a manga -Mange Advertisement, using original contents supported by Millennial Generation.

Session summary

GANMA! which publishes over 100 original mangas has been greatly supported by Millennial Generation and anked as “TOP10 Apps, the number of teens users” , vailable at:” App Ape Analytics” by Fuller, Inc. We are successful in increasing messages by casting and turning original contents(characters) into manga on the creative expressing randing message as Content Advertising, users are nterested in and enjoyed. This presentation is the method of vertisement for acquiring user’s favorable impression and igh support by use of manga which is a culture that Japan boasts to the world.