15:20

Branding Strategy Presentation #5

Next-generation “individual customer” communication realized with
state-of-the-art real-time analysis & web customer serving platform.

Session summary

In order for the brand to build a strong relationship with the user, it is important to know “the user’s present” and behave according to each “user situation”.Based on our proprietary real-time analysis infrastructure, “KARTE”, which enables us to provide a service experience optimized for individual customers, can realize “customer service” like real.In this session, we will introduce the future of individual customer communication realized with “KARTE”.