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Master TrackSession summary
Master Track #3Our “LIFE STYLE MARKETING”
mediba is starting new project of the customer contact point media which have more than 38 million au users. au campaign “The day of SANTARO” got good impact to au user. In this good situation, au user start to realized that the information from au is beneficial. We “mediba” want to become a bridge between au user and all of you.
Master Track #4ATwitter Conversation Marketing for Brands
Why is “conversation” important for Brands now? How could “conversation” be generated on Twitter?This session will cover the values and benefits of conversations happening on Twitter. A tweet generates another tweet, and more and more tweets — and then it becomes “conversation” on Twitter with 40MM MAU.A marketer could enhance his/her brand image by paying attention not only to the power of “buzz” but also to the quantity and the quality of conversation.
