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Master TrackSession summary
Master Track #1O with O: New analysis of consumer behavior in a world where ONLINE and OFFLINE is merged
Consumers live in a world that is a fusion of digital and real. In a world where both the store and the e-commerce site are important communication touch points and places where goods are sold, cross channel analysis of consumer behaviour and integrated communication are crucial to marketing today.
What is the ratio of users who come to your e-commerce site as well as to your store? how different are the contents they look at before and after their store visit?
Cinarra can answer these questions by leveraging mobile operators’ data. In the presentation, we will explain our “Next Generation Omnichannel Marketing.”
Master Track #2The Latest Technology for Video Advertising
The three key things that media buyers demand to their technology venders are engagement, transparency, and KPI. The suppliers are asked to provide inventories with quality while seeking the quantitative expansion of the amount of its inventories. What’s more important to achieve both is having the distribution channel of videos. Skill Up Video Technologies will introduce the latest technology for brands, agencies, and publishers to support their monetization.
