Session summary

New technologies such as AI, VR / AR, Robotics, IoT, block chains, etc. are overflowing every day. Some says it is more than when the Internet blew up first. How should marketers face such state-of-the-art technologies?
At this presentation, Mr. Furukawa will talk about how traditional companies can be friends with the cutting edge technologies while establishing and maintaining the brand. He will share some his experience at Microsoft, such as planning secret story of Intel. The other topic that Mr. Furukawa will discuss is about Management and Work Style since current way of workstyle and management has been questioned recently. He will introduce some examples of revitalizing with the recommendation of side jobs, its management system (ex. SONY), and collaboration with other companies and how to fulfill cooperation in the home / office (ex. TOYOTA’s SDL concept).