“Rakuten Data Marketing, Inc.” is a data marketing solution company established by Rakuten, Inc. and Dentsu, Inc. providing comprehensive marketing solutions integrating both group’s data and expertise. “Rakuten Data Marketing, Inc.” will utilize Rakuten Group’s big data to develop more personalized advertising products based on customer analysis. We plan to support the development of customer strategies for brands and offer integrated media planning services beyond the digital field, breaking new ground in marketing techniques.