19:30

Branding Strategy Presentation #1

About marketing using “AbemaTV”

Session summary

Abema TV, jointly developed by CyberAgent and TV Asahi, is a completely new linear-type video service through which you can watch programs free of charge at any time 24 hours a day, like television programs. Since the service opened in April 2016, more than 20 million downloads have been made in just 16 months.
Since opening, many advertising sponsor companies have also been using the service for their promotions. At this seminar, we will speak know-how and the latest information regarding successful usage methods and advertisement evaluations unique to Abama TV based on its achievements to date.