10:30

Branding Strategy Presentation #3

A digital video strategy fitted for marketing objectives – successful cases based on royalty funnel

Session summary

While digital video advertising industry is increasing, a number of companies consider to review their advertising budget’s allocation between TVCM and digital video. In terms of digital video marketing, consumers accept advertisement in a different way from TVCM, so we need appropriate strategies for devices and media to advertise efficiently.
In this session, we introduce the most suitable strategy of digital video marketing through some successful examples optimized for each royalty
funnel.