14:50

Branding Strategy Presentation #4

Why did long seller brand clinica give a challenge video content marketing?

Session summary

Now days, digital adverting is used for direct adverting aiming for CPA. On the other hand brand advertising solutions aiming for messaging brand story are very limited. Vism is a new choice for brand advertising that can deliver brand message effectively. In this session we invited Mr Yokote who is brand manager of clinica and discuss about contents based marketing and also actual case study of VISM.