27th, Sep, 2017
※Program is subject to change.
To make this summit efficient, we have also breakfast presentation.
Breakfast Presentation 1 How can AI Speaker change the communication from Brand to Customers?+
These days, AI Speakers are gathering a lot of attentions as a next innovative technology. In the US, where AI Speakers have started to be popular, they have started to give some impacts on lives and business. In addition, VUI, Voice User Interface, has been receiving a lot of attentions
as a new interface since CES 2017, where Amazon Alexa came up.With many use cases of Amazon Alexa Skill and Actions on Goolgle, Kenji Kamiya will talk about how VUI can be as a touchpoint of Brand and Customers.
Breakfast Presentation 2 Online Customer Service commit to result of website improvement provided by f-code, Inc.+
How we can design “User-centric experience” on your website? Through the speech, we introduce how to design and create scenario of website in order to improve user experience. Since it doesn’t attract user just putting advertisement, recently it is important to design user experience precisely. The website scenario needs to be the best solution to solve the problem, and the problem needs to be supposed by using professional analysis. In this summit, you will get the hint to maximize and attract the user experience on the web site.
Brand Interview Role of Digital Measures to Improve Brand Value+
The digital shift of corporate marketing activities is progressing. Their interests in digital brand lift have also increased in recent years. In this interview session, we will ask about how to utilize digital to create a new customer experience and brand value improvement in line with “Building Stronger Brand In Digital” which is the theme of this brand summit.
Round Table Discussion popIn’s Visions on Content Marketing+
How do you define content marketing? popIn, reknown for its recommending engine suggests that content marketing should be measured by scroll depth,or to be more exact, by the percentage of readers that read until the last sentence.
Closeup on popIn, owner of one of the world’s leading image-recognition AI,2 years into its merger with China’s largest search engine Baidu.com, with a freshly launched brand ecurity add-on “for Brand”.
Lunch Presentation What is the effect of advertising that C CHANNEL aims for?+
Since C CHANNEL service launched in 2015, C CHANNEL has generated more than 600 million video views per month not only in Japan, but also in Asia.In Japan, C CHANNEL covers 90% of the domestic F1 layer, reaching 30
million users and 9 million F1 users.I will talk about the future media prospects with the latest trends for F1 layer based on the result of “effectiveness of sponsored videos” and “user engagements”
One to One Meeting Part 1
One to One meeting for 30 min. Pre-registration is needed to set up a meeting.
One to One Meeting Part 2
One to One Meeting Part 3
One to One Meeting Part 4
Brand Case Study Workshop #2+
How does marketing digitization change corporate communication activities? Listen to the efforts of companies and make it an opportunity for participants to think about and realize changes in the structure of the business, changes in the form of organization within the company, changes in knowledge and experience required of staff involved, and so on.
Pre-communication” required for building relationships with customers in the future
In order for a company and a customer to make a good relationship, it is essential to improve the degree of involvement through “pre-communication”. We will introduce the importance of communication that raises the degree of involvement in products and categories, and raises the perceived quality on that basis, along with case examples of our efforts.
How did Higashi Ikebukuro 52 spread?
Higashi Ikebukuro 52″ It was formed by recruiting members from employees including group companies, and announcing debut, it became a hot topic on social media quickly. We will talk about the background of this effort, the spread of social media after the presentation, improvement of internal motivation etc.
Utilization and evaluation of diversifying social media
What companies are challenging to utilize social media is “how to evaluate them” and “how to make the best use of it”. I will talk about the positioning of social media communication and what examples are evaluating as indicators and leading to the next measures.
Career formation of marketer & future key factor of CRM
I will talk about the career formation of the marketer who has been drawing attention recently based on my experiences of changing my job while conscious of my skills. Also, I will talk about “what is currently the key factor of CRM” that has been seen from what he has cultivated among them.
Partnership that changes with digitization
As the role of digital in marketing measures gets bigger, the partnership between marketing staff and internal and external companies has changed. I will talk about such change as a campaign on management candidate’s immediate fight adoption.
A Method of Video Attracting Attention and Propagating ～ Case Study of Bufferin ～
Video adverting is now the hottest communication tool. Once the fire is on, the ripple effect is overwhelming, but in fact it is hard to spread. At this workshop, I will introduce our latest case study, Bufferin, which drew enthusiastic response from the general public from this spring to summer. I will talk about its mechanism and the way we think.
Break is also very useful networking opportunity.
Brand Summit 2017 Wrap Up Discussion Brand Summit 2017 Wrap Up Session
What was your findings at Brand Summit 2017? We will go over what we have been talked about over 3 days. We will also discuss what we should do after this summit. Session Speakers will sum up 3 days summit for you to get better understanding and clarify your task.
This is the last chance to network with other attendees at Brand Summit before you go back to your work, so let’s make the most of it.