Brand Panel Session How Has Digitalization Changed the Mass Media Use in the Automobile Industry?

In automobile advertising marketing, mass marketing has mainly focused on television commercials. However, with the progress of digitalization, approach method has also diversified, and the communication with consumers is changing dramatically. So how did digitalization change the position of mass advertisement including TV commercials? In addition, we will ask you about efforts for digital measures including utilization of net animation in the automobile industry.

Branding Strategy Presentation #2 The issue and solution in data-driven marketing for the publishers.

To set the proper KPI in branding, it is necessary to analyze huge user insight data, and those insight data make it possible to expand promotion.
The new marketing method introduced by unique technology from KPI solutions.
In utilizing data, we will introduce you the degree of reliability for “gathering” and “visualizing” user data and what kind of hints to utilize data while holding up-to-date examples.

Branding Strategy Presentation #3 A digital video strategy fitted for marketing objectives – successful cases based on royalty funnel

While digital video advertising industry is increasing, a number of companies consider to review their advertising budget’s allocation between TVCM and digital video. In terms of digital video marketing, consumers accept advertisement in a different way from TVCM, so we need appropriate strategies for devices and media to advertise efficiently.
In this session, we introduce the most suitable strategy of digital video marketing through some successful examples optimized for each royalty
funnel.

Digital Branding Tactics #1 Possibilities of Apps in a Customer-First Era

In a world where smartphones have become the center of our lifestyle, it is essential to build a mobile-first business.
While we need multiple approaches for promotions, attracting customers, building customer loyalty,
apps can play a big part in the business because customers spent “4 times more time on apps than on site” as well as open push notifications “3 times more than direct mails”.
In our session, we will explain the possibilities of how our app management platform Yappli, which has over 200 clients, can provide you apps than can be effective for your business.

Digital Branding Tactics #2 New relationship with influencers

These days many marketers try to collaborate with influencers since Youtubers have become so popular.But marketers see influencers as just a new medium, so their relationships are not always sound.In order to collaborate influencers better, how marketers develop relationships with influencers.

Digital Branding Tactics #3 How to Apply “Influencer Video” and “Touchable Advertising” to Your Business

In recent years when online video viewing became common, popularity of video performers will influence viewing on WEB/Smartphone viewing in addition to the ontent itself. I would like to introduce our video utilization service. This service is like a playground to discover unseen treasures of your company though influencer video marketing. Also, I would like to talk about ”touchable ad” which is highly effective to young people, especially men. Mobile game occupies most of their time on smartphone, this service allow them to “touch ads” while they are playing games on campaign website and online article.

Lunch Presentation Introducing Dashboard for CMOs/Directors

Hi everyone, would like to hear a bit about “Dashboard” for your after-lunch company? Most of you here are diction maker, and you manage a lot of business data which is spread all over the place such as mass advertisement data, consumers’ online activities data , number of customers, sales data and POS data.

Today, we will introduce the case of “Dashboard” which can share the real-time effect of marketing measures.

Branding Strategy Presentation #4 Why did long seller brand clinica give a challenge video content marketing?

Now days, digital adverting is used for direct adverting aiming for CPA. On the other hand brand advertising solutions aiming for messaging brand story are very limited. Vism is a new choice for brand advertising that can deliver brand message effectively. In this session we invited Mr Yokote who is brand manager of clinica and discuss about contents based marketing and also actual case study of VISM.

Branding Strategy Presentation #5 Next-generation “individual customer” communication realized with
state-of-the-art real-time analysis & web customer serving platform.

In order for the brand to build a strong relationship with the user, it is important to know “the user’s present” and behave according to each “user situation”.Based on our proprietary real-time analysis infrastructure, “KARTE”, which enables us to provide a service experience optimized for individual customers, can realize “customer service” like real.In this session, we will introduce the future of individual customer communication realized with “KARTE”.

Master Track

Master Track

Digital Branding Tactics #4 Influencer Marketing in the Era of Smartphone

In the smartphone era, various SNS media such as YouTube, Instagram, Twitter, and MixChannel has become the center of Media source. What is gaining attention in this era is SNSs is influencers, who are responsible for information distribution. We have been developing PR business that appointed YouTuber from the beginning in influencer marketing, At this presentation, we will show you of the latest trend in influencer marketing. In addition, we will introduce some case studies and explain how to implement the influencer marketing which is entering a new phase.

Digital Branding Tactics #5 INFOBAHN’s “Brand Experience Design”

INFOBAHN introduces “UX design/ Service Design”, ”Creative”, ”Touch Point Design” and concrete methods for practicing them. Because many brands company are struggling to design better communication and quality brand experiences with consumers. We hope them to find a clue to innovation.

Digital Branding Tactics #6 Turning Brand Message into a manga -Mange Advertisement, using original contents supported by Millennial Generation.

GANMA! which publishes over 100 original mangas has been greatly supported by Millennial Generation and anked as “TOP10 Apps, the number of teens users” , vailable at:” App Ape Analytics” by Fuller, Inc. We are successful in increasing messages by casting and turning original contents(characters) into manga on the creative expressing randing message as Content Advertising, users are nterested in and enjoyed. This presentation is the method of vertisement for acquiring user’s favorable impression and igh support by use of manga which is a culture that Japan boasts to the world.