25th, Sep, 2017
※Program is subject to change.
Opening Remark How to Make Brand Summit 2017 Be Exciting and Meaningful?+
We will give you some guide to Brand Summit by introducing topics being discussed during the summit and challenges that marketers face everyday.
Opening Keynote How to Get Along with Overflowing Technology+
New technologies such as AI, VR / AR, Robotics, IoT, block chains, etc. are overflowing every day. Some says it is more than when the Internet blew up first. How should marketers face such state-of-the-art technologies?
At this presentation, Mr. Furukawa will talk about how traditional companies can be friends with the cutting edge technologies while establishing and maintaining the brand. He will share some his experience at Microsoft, such as planning secret story of Intel. The other topic that Mr. Furukawa will discuss is about Management and Work Style since current way of workstyle and management has been questioned recently. He will introduce some examples of revitalizing with the recommendation of side jobs, its management system (ex. SONY), and collaboration with other companies and how to fulfill cooperation in the home / office (ex. TOYOTA’s SDL concept).
Premium Presentation “Consumer Community”: The Scientific Solution for Nurturing Fans+
The challenge for corporate managements in Japan where they face unprecedented population onus is shifting from acquiring new customers to improving LTV of existing customers. Now, more than ever, the management executives are craving for alternative marketing technology which enables them not only to enhance cusotomer engagement but also to reproduce and expand it.In this session, we will introduce “Consumer Community,” a new field of social media. Consumer Community is a solution to encourage customers to become fans and to unravel its mechanism by using data science combined with our multiple patented technologies. We will also present a pioneering case study of Morinaga Milk Industry Co., Ltd. They think “one-to-one conversations” with every customer is effective for present marketing, and have been working on Consumer Community to realize the theory.
Branding Strategy Presentation #1 About marketing using “AbemaTV”+
Abema TV, jointly developed by CyberAgent and TV Asahi, is a completely new linear-type video service through which you can watch programs free of charge at any time 24 hours a day, like television programs. Since the service opened in April 2016, more than 20 million downloads have been made in just 16 months.
Since opening, many advertising sponsor companies have also been using the service for their promotions. At this seminar, we will speak know-how and the latest information regarding successful usage methods and advertisement evaluations unique to Abama TV based on its achievements to date.