SHISEIDO JAPAN CO.,LTD
EC Business Deveropment Department Department Director
Kentaro Tokumaru joined Shiseido in 1992. After experiencing sales and brand marketing, he joined the EC business in 2010. He and his team launched Shiseido's digital / EC platform "Watashi +" in 2012. In order to create a new style of EC, "Watashi +" is working on CRM in cooperation with real stores, brand marketing ROI improvement using data, and so on.