Entering this year, we started to hear many headline stories of major US retailers closing shops and/or filing for bankruptcy. There are also signs of major impacts of E-commerce, not only in the US/EU and China, but also in ASEAN. Until now, strong E-commerce retailers, such as Amazon, seemed to have driven the market, but because of the changes in consumer behavior via smartphones, various technological advances have been made to optimize customer experiences, accelerating the direct selling by manufacturers and brands. On the manufacturer/brand side, it seems that the most important thing is to seamlessly integrate all aspects of commerce, from marketing, selling, to support. What kind of market opportunity does digital transformation bring to the retail space? Transcosmos shares its vision to become the trustworthy partner to help sellers seize that opportunity.
