When it comes to the age of mobile internet, scenarios where netizens use it is being constantly fragmentized. Besides searching, social & news & entertainment have become top three internet scenarios in China. After e-commerce, O2O areas like trip & food booking are also booming as a significant connection between internet and real life. How to understand netizens’ behaviors? How to bring in in-depth knowledge of users’ internet scenarios and create original scenarios, therefore to improve ad performance and create sustainable marketing? Guest Wang Ying will share their innovations of Tencent performance marketing.
主题：全链条跨场景营销
摘要：移动时代中，用户的互联网应用场景不断碎片化。除搜索外，社交、资讯、娱乐已经成为中国互联网世界中最重要的三大场景。而继网络购物之后，旅游出行、外卖服务等O2O领域正在迅速崛起，成为互联网世界与现实生活之间重要的连接纽带，如何洞察用户习惯，将原生融入场景，参透用户在媒体中所处的场景，让广告有效，让营销可持续进行，嘉宾王莹将分享在腾讯效果营销的创新实践。
