iMEDIA COMMERCE SUMMIT

30mins Presentation 2 Search effectiveness and the feature of keywords that convert in China, the largest market in international e-commerce.

Session summary

Including the 40.91 million e-commerce users in China (2015, source: CNNIC) and the 6.37 million Chinese tourists who visited Japan in 2016 (source: Japan National Tourist Organization), there are approximately 50 million people or more with a keen interest in Japan.
How can we further draw out the potential of Japanese products and services, as the immense opportunities they present and the expectations surrounding them rise? I would like to introduce you to Baidu.com, China’s number one search engine.