Day 2

31st, May, 2017

※Program is subject to change.

08:00 - 08:50

On-site marketing automation tools have been prevaling recently, but to get its most result, you should learn how to write its scenarios, optimize with a/b testing, or to examine results. In this presentation, Sprocket shows you how to avoid common failure and take the right path to your success. Also we introduce you how we
collaborate with our customers to improve thier CVR. At the end of our presentation we provide a special offer to the audience. This will be very useful for both who have already been trying and plan to try, hope to see you soon!

08:50 - 09:40

10 Omnichannel retail trends in the UK for 2017 / The convergence of content and commerce – Growth through self-disruption –

Part 1 : 10 Omnichannel retail trends in the UK for 2017 The UK is one of the leading markets in terms of retail innovation,
omni-channel and digital services What is the current state of the market, what is trending and what new
challenges must retailers face.

Part 2 : The convergence of content and commerce / Growth through self-disruption.
How a large print media business investigates eCommerce as a new growth territory.
The journey of Time inc UK, the largest print magazines publisher in the UK with more than 50 brands, in adjacent markets, extending the brands reach to new business models (events, retail, eCommerce,…)

09:40 - 10:10

When it comes to the age of mobile internet, scenarios where netizens use it is being constantly fragmentized. Besides searching, social & news & entertainment have become top three internet scenarios in China. After e-commerce, O2O areas like trip & food booking are also booming as a significant connection between internet and real life. How to understand netizens’ behaviors? How to bring in in-depth knowledge of users’ internet scenarios and create original scenarios, therefore to improve ad performance and create sustainable marketing? Guest Wang Ying will share their innovations of Tencent performance marketing.



10:10 - 10:25


10:25 - 10:35

In order to build a mobile first strategy, optimizing websites for mobile use was the obvious. But with the app market growing, many are realizing that preparing an app for business is essential. This year, many of our clients are experiencing the positive effect of the app such as high engagement and increase in active users. In our session, we will introduce marketing case studies that have succeeded in promoting products and business using our Yappli Platform.

10:35 - 10:45

We have been providing the “NP atobarai”, or “payment after delivery”, service for 15 years to the EC market.
With a total annual distribution of 140 billion yen, an annual growth rate of 130%, and the number of cumulative users being 100 million.
Now, we are going to release a new settlement service which can cover a wider market and customer base.It is also a settlement without using a credit card, but the charge is cheap and provides it more quickly. Please do look forward to our new service from NetProtections, Ltd. “Creating a new standard”.

10:45 - 10:55

Even in online advertising, the use of “movies” has become full-scale for various purposes such as branding and direct, but is not it that there are still few people who can utilize well and make “outcomes” well? To maximize the performance of video advertisement by realizing the production process (= all creators) beyond the boundaries of ordering and ordering between internal divisions and companies as methodologies for solving marketing issues continue to be difficult and complicated every day About the way of thinking and production method of creative, it is a short time of 10 minutes, but I will do my best with all my energy!

10:55 - 11:05

KARTE” is a web service platform that enhances the performance of every website including the EC site. “KARTE” aims to change “uniform service provision for customers” on the website which had been considered commonplace into “service experience optimized for individual customers”. Why is “the service experience optimized for individual customers” important? How do we realize with “KARTE”? I will tell you about the future of web service.

11:05 - 11:15

Now that massive amounts of contents on mobile has become commonplace,high quality contents are essential for continuous contact with consumers. SmartNews, partnering more than 2,000 Publishers will talk about the importance of contents reliability / contact time / personalization and the optimization of advertising using user data.

11:15 - 11:40


11:40 - 12:30

Many fashion companies are participating COMMERCE SUMMIT this year. With Mr.Kawazoe from Megane Super as Moderator, we will be cutting into issues which we share such as changes in the environment surrounding the consumers, advances in technology, own-site vs platform and more. There might be a surprise guest chosen from the audience to join the discussion!

12:30 - 13:20

There are various reasons why the customers at EC sites do not reach conversion.
Here, we will explain points in order to improve why customers can not “buy” on “that” site from the viewpoint of site search, regarding the usage of EC web sites from PCs and smartphones which its utilization rate is increasing today. In addition, we will introduce practical examples of web sites that are performing unique navigation and its effective measures which leads the customer to “buy”.

13:20 - 13:50

Including the 40.91 million e-commerce users in China (2015, source: CNNIC) and the 6.37 million Chinese tourists who visited Japan in 2016 (source: Japan National Tourist Organization), there are approximately 50 million people or more with a keen interest in Japan.
How can we further draw out the potential of Japanese products and services, as the immense opportunities they present and the expectations surrounding them rise? I would like to introduce you to, China’s number one search engine.

13:50 - 14:00

Short Break

14:00 - 15:15

Time for all the attendees to participate in a table discussion. Divided into a team of 6-8 people, will discuss about each theme given by the Facilitators.

15:15 - 15:30


15:30 - 16:00


We will carry out a 30 min one-on-one business talk twice. Your partner will be arranged before hand according to prior hearing.

16:00 - 16:10


16:05 - 16:35


16:35 - 16:40


16:40 - 17:40


Sponsors who wish for more time to speak will continue to do the ONE TO ONE MEETING. Attendees who will not participate the meeting will have an opportuny to enjoy the on-site facilities (spa, swimming pools, etc.) for refreshment.

17:40 - 18:30

It’s just about time you have discovered new perspectives and ideas through key notes, various information told in each of the sessions, and networking. Based on all of those information, we will discuss about knowledge/thoughts/actions to be taken in the future. We will look back into the summit while asking the company representatives (who will be appointed onsite!) to list what he/she think the “keywords” are and what to challenge in the future.

18:30 - 19:30

Cocktail Reception


19:30 - 21:30

Dinner Party

Please use the cocktail hour, networking dinner and after party as networking time to share your thoughts on the sessions held on the 2nd day. Share what you noticed and deepen your understanding.